Snog offers users a new, less tense way to meet new people. The website gives users three options when meeting someone new in the Snog community. The user can choose to “Snog,” marry or avoid the other person. Users can also see what others say about them. The site includes built in private messaging features and the ability to shuffle through users that offer a good match. The Snog community has currently seen over 35 million Snogs and marries. The community guidelines specifically note that the site is intended for legitimate individuals and is not intended to be used to share pornographic images or other inappropriate activities. A list of guidelines is also included for photographs, with a separate list for guys and girls that specify what is acceptable and what is not on the site.
Snog was founded in January of 2011 by Johnny Teeling and Will Pierce. The website was based on the popular Snog, Marry Avoid? Reality television show aired on BBC Three. The concept took celebrities and gave them a “make down.” Segments of the show included responses from regular people who were asked if they would “Snog” (kiss), marry or avoid the celebrity. The Snog website takes that concept and turns it into a way to break the ice between two regular people. The site has gained significant popularity with over one million daily page views.
Snog can be listed up there with many other online matchmaking websites. The difference is that the site takes a more lighthearted approach to connecting people. The user can choose one of three simple responses and share what they think about the individual. Users who make a stronger connection can converse through private messages if they would like to do so. Snog takes off some of the pressure that can come with meeting new people. The simple three response options allow the user to get their point across and possibly open up new relationships with others in the Snog community.
Snog marries a clean, organized layout with sleek colors that give the site a trendy appearance. The dark maroon background creates a unique mood that is echoed throughout the website. User photographs scroll down the live feed, showing what the user did and who they did it to. The site’s image guidelines help ensure that all user photos are clean and safe for all ages. The site is very easy to navigate and gives the user a few simple ways to get in touch with others they meet (or would like to meet) on Snog.
New users can join the Snog community as soon as they arrive on the homepage. A registration form is presented along the right side. The user is asked to provide their email address, password, date of birth and desired Snog page. A small note under the green “Sign Up Now” button advises the user that by submitting their information they are automatically agreeing to the Snog terms of service. Users with a Facebook profile can click the blue “Connect with Facebook” button above the form to register and link their profiles.
The Snog website is designed primarily for fun. Users can join the online community and get to know others with similar interests. There is little included that would justify a subscription fee or other charge. All visitors can sign up and maintain an account with Snog for free. The site offers free access to everyone. All users are given access to the same features. This has most likely contributed to the significant growth of the Snog community.
Snog.com is a fun social network site for almost anyone. The audience seems to be younger individuals, from teenagers up to early 20s. Users with social networking profiles will get far more out of Snog as well. The application invites users to connect to their Facebook, Twitter and Tumblr accounts. Individuals who frequently use their social networking profiles will get the most entertainment out of Snog.